Friday, July 14, 2006
Networking: Six key ideas for effective networking
Besides the specific qualities of sites such as Ecademy, OpenBC and LinkedIn, these platforms have a series of principles in common that are useful for making the most of them.
Here are six key ideas to get the most out of your business networking activities, online or in the real world:
1 – Your network is not your market, but a way to access it
Even if some of your direct contacts may need your services, your network provides you with the opportunity to increase the profitability of your business approach thanks to leveraging.So do not pitch your network, but pump the contacts who know potential clients.
2 – Winning by sharing
Giving before receiving is often the best way to become known and appreciated by those who could point you to opportunities. Update your contacts regularly without trying to sell at all costs. When they will meet someone who needs your services, it is your name rather than that of another that will come to mind.
3 – Communicate clearly
Your contacts are not necessarily familiar with your business or your job. It is up to you to communicate clearly by reaching out to them. Make sure that they understand what you do or what you are looking for, as only then will they be in a position to help you if the opportunity arises.
4 – Take your time to pamper your network
First, your contacts are not your key-audience, nor partners or potential clients.They are first and foremost human beings with whom you are looking to create a relaxed and pleasant interaction.Take the time to find out more about them, find out if you have anything that can be useful to them, and contact them or answer them in a personalised way.
5 - Participate
Most platforms have forum and blog functionalities.Participate! By interacting in forums or publishing online content, you are sure to be noticed and increase the chances of useful contacts.
6 - The network will give back to you
Online networking platforms are a multilateral source of opportunities. Also, when you help out a contact, do not expect reciprocity on their part. It is the network that will give back to you and often enough you will get back a hundred times what you put in!
To find out more: Ecademy, OpenBC, LinkedIn, Soflow, Viaduc, 6nergies, StartupNation
This blog was initially published on the Corporate Blog of my Translation Company